1. Introduction and Acceptance

This Privacy Policy ("Policy") governs the collection, use, storage, and disclosure of personal information by UTAH.ai ("Company," "we," "us," or "our"), a digital news media organization. By accessing or using our website, mobile applications, or any related services (collectively, the "Services"), you ("User," "you," or "your") acknowledge that you have read, understood, and agree to be bound by this Policy and our Terms of Service.

IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU MUST IMMEDIATELY CEASE ALL USE OF OUR SERVICES.

2. Information We Collect

2.1 Information You Provide

We may collect personal information that you voluntarily provide when using our Services, including but not limited to:

• Contact information (name, email address, phone number)
• Account credentials (username, password)
• Communication data (comments, feedback, correspondence)
• Payment information (processed through third-party payment processors)
• Newsletter subscription preferences
• Any other information you choose to provide

2.2 Automatically Collected Information

When you access our Services, we automatically collect certain technical information, including:

• Device information (IP address, browser type, operating system, device identifiers)
• Usage data (pages viewed, time spent, click-through rates, referring URLs)
• Location data (derived from IP address)
• Cookies and similar tracking technologies
• Log files and analytics data

2.3 Third-Party Sources

We may receive information about you from third-party sources, including social media platforms, advertising networks, analytics providers, and public databases, which we may combine with information we collect directly.

3. How We Use Your Information

We use collected information for legitimate business purposes, including but not limited to:

• Providing, maintaining, and improving our Services
• Delivering news content and personalized recommendations
• Processing transactions and managing subscriptions
• Communicating with you about our Services, updates, and promotional offers
• Responding to inquiries and providing customer support
• Analyzing usage patterns and conducting market research
• Detecting, preventing, and addressing technical issues, fraud, or security threats
• Complying with legal obligations and enforcing our policies
• Displaying targeted advertising and measuring advertising effectiveness
• Creating aggregated, de-identified data for business intelligence purposes

4. Legal Basis for Processing (GDPR Compliance)

For users in the European Economic Area (EEA), we process personal data based on:

• Consent: You have given clear consent for us to process your personal data for specific purposes
• Contract: Processing is necessary for a contract we have with you
• Legal Obligation: Processing is necessary to comply with applicable law
• Legitimate Interests: Processing is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests do not override your fundamental rights

5. Information Sharing and Disclosure

We may share your information with third parties under the following circumstances:

5.1 Service Providers

We engage third-party service providers to perform functions on our behalf, including hosting, analytics, payment processing, advertising, and customer support. These providers have access to personal information only as necessary to perform their functions and are contractually obligated to maintain confidentiality.

5.2 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity. You will be notified of any such change via email or prominent notice on our Services.

5.3 Legal Requirements

We may disclose your information if required to do so by law, legal process, litigation, or governmental request, or when we believe in good faith that disclosure is necessary to:

• Comply with applicable laws, regulations, or legal processes
• Enforce our Terms of Service or other agreements
• Protect our rights, property, or safety, or that of our users or the public
• Detect, prevent, or address fraud, security, or technical issues

5.4 Advertising Partners

We work with third-party advertising partners, including Google AdSense, who may collect information about your activities across different websites and applications to provide you with relevant advertising. These partners may use cookies and similar technologies. You may opt out of personalized advertising through industry opt-out mechanisms.

5.5 Aggregated Data

We may share aggregated, de-identified information that does not directly identify you with third parties for research, marketing, analytics, and other business purposes.

6. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities. These technologies help us:

• Remember your preferences and settings
• Understand how you use our Services
• Deliver targeted advertising
• Measure the effectiveness of our content and marketing campaigns
• Provide security and fraud prevention

You can control cookie settings through your browser preferences. However, disabling cookies may limit your ability to use certain features of our Services.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on the type of information and the purposes for which it is used. When information is no longer necessary, we will securely delete or anonymize it in accordance with our data retention policies.

8. Data Security

We implement commercially reasonable technical, administrative, and physical security measures designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, access controls, secure servers, and regular security assessments.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. YOU ACKNOWLEDGE AND ACCEPT THE INHERENT SECURITY RISKS OF PROVIDING INFORMATION ONLINE AND AGREE THAT WE SHALL NOT BE LIABLE FOR ANY UNAUTHORIZED ACCESS, USE, OR DISCLOSURE OF YOUR INFORMATION EXCEPT AS REQUIRED BY APPLICABLE LAW.

9. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information:

9.1 Access and Portability

You may request access to the personal information we hold about you and request a copy in a structured, commonly used format.

9.2 Correction and Updating

You may request that we correct inaccurate or incomplete personal information.

9.3 Deletion

You may request deletion of your personal information, subject to certain legal exceptions (e.g., compliance with legal obligations, defense of legal claims).

9.4 Objection and Restriction

You may object to or request restriction of certain processing activities, including direct marketing.

9.5 Withdrawal of Consent

Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.

9.6 Do Not Track

Our Services do not currently respond to "Do Not Track" signals from browsers.

To exercise these rights, please contact us using the information provided in Section 14. We will respond to verified requests within the timeframe required by applicable law.

10. Children's Privacy

Our Services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to delete such information promptly. If you believe we have collected information from a child under 16, please contact us immediately.

11. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your country of residence, including the United States, which may have data protection laws that differ from those in your jurisdiction. By using our Services, you consent to the transfer of your information to these countries. Where required by law, we implement appropriate safeguards, such as Standard Contractual Clauses, to protect your information during international transfers.

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, disclose, and sell
• The right to request deletion of personal information
• The right to opt out of the sale of personal information
• The right to non-discrimination for exercising your privacy rights

We do not sell personal information as defined by the CCPA. To exercise your CCPA rights, please contact us using the information in Section 14.

13. Changes to This Privacy Policy

We reserve the right to modify this Policy at any time, in our sole discretion. Material changes will be communicated by posting a revised Policy with an updated effective date or by sending notice to your email address on file. Your continued use of our Services following the posting of changes constitutes your acceptance of such changes. We encourage you to review this Policy periodically. If you do not agree to any modification, you must discontinue use of our Services immediately.

14. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: